The Importance of Brand Variety

The Importance of Brand Variety When Shopping For Lighting

Imagine walking into an ice cream shop on a hot summer day. You’re excited, though not sure what you’re going to choose. You walk in, only to find two flavors – chocolate and vanilla. Maybe this works for you, maybe you just need something to help cool you down, or perhaps, you were hoping for something with a little more pizazz, something that would make your eyes sparkle and your taste buds dance with delight. What do you do? Settle? There’s nothing wrong with vanilla…

Now, we’ve got nothing against a good ice cream, but sometimes life calls for something with a little more variety. Rocky Road? Cookies and Cream? Buttered Pecan?

Like ice cream, lighting selections can oftentimes seem boring and mundane. Limited and lackluster options end up making you wonder, “Should I just settle?” After all, you don’t know exactly what you’re missing if you don’t know about it. But, that’s not the way we want to do business.

As a fourth generation lighting company, we know lights. We understand the importance they serve in a home, as both a reflection of your unique style and the function they perform. It’s because of this that we understand the importance of variety when shopping for lighting fixtures.

We have made it our mission to source a wide variety of lighting, not just from one particular brand or style category, and are proud to be home to one of the largest selections of lighting in the Southeast. From imported chandeliers that will soon become a family heirloom, to gas lanterns and bedside table lamps, this wide variety enables our clients to choose fixtures unique to their personal style and needs.

When shopping with Graham’s, not only do you get a wide selection of beautiful lighting from the most notable brands, but the knowledge and expertise that only comes from four generations of lighting experience and a team of individuals that have a true passion for the business and an honest desire to help people.

In addition to curating the most beautiful fixtures from the world’s most sought after brands, we also provide and support the products from our family-owned manufacturing plant, Fourteenth Colony Lighting. Offering traditionally crafted lanterns and chandeliers in a variety of historic and contemporary styles, all Fourteenth Colony Lighting is handmade by tinsmiths and blacksmiths here in Tennessee.

At Graham’s Living, the sky’s the limit. Whether you are looking for an imported chandelier to become the centerpiece of your living space, a custom piece for your study or a pair of handcrafted lanterns for your entry, we invite you to come dream with us!